Explore Alberta Parks annual official guide media kit

It was with great pleasure that we introduced the premiere edition of Explore Alberta Parks in March 2011.  In 2011, this well-known and respected magazine evolved to incorporate all of Alberta’s provincial park system. “Explore” now provides our readers with important information about the parks and protected areas across all of Alberta, while maintaining many of he elements that made Explore Kananaskis Country so popular. 

In the 2012 issue, further improvements are being planned. Readers will love the maps, the helpful editorials and compelling photos! The slightly smaller magazine format will make it easier for our distributors to display Explore Alberta Parks and our readers will continue to enjoy the large, user-friendly maps.

Explore Alberta Parks is published each spring and is read by an estimated 350,000 potential visitors to parks. 150,000 copies of this guide will be circulated commencing March 31, 2012. Readers will refer to it regularly for trip planning throughout the camping season, and even into the winter for planning the next year.

Several advertising opportunities are available; something for every budget. Ask us about our DMO Special. We provide destination marketing organizations with matching supportive editorial (receive a 2-page spread for the price of a full page ad). DMOs are then encouraged to apply through their TDR to further leverage their media buy with Travel Alberta support! 

Testimonials:

“I would like to have more copies of the Explore Alberta Parks publication for 2011. They have been a huge success and being located in Airdrie we are the perfect gateway to many Alberta Parks.”

~Susan Ballard, Best Western Regency Inn, Airdrie, Alberta.

“Hi, I was wondering if you would be able to deliver about 50 copies of the Explore Alberta Parks magazine to my school in Edmonton to use for Social Studies?”
~Kyla Garcea, Edmonton, Alberta.

“We would love to have the ‘Explore Alberta Parks 2011 Free guide’ in our office.  This is a wonderful publication and I think our customers would appreciate the opportunity to receive it.”

~Dottie Oschner, Devon Registries & Insurance Ltd., Devon, Alberta.

Rates (before GST and for space only)

The people of Alberta are the proud stewards of nearly 500 provincially protected areas. The province of Alberta is committed to maintain and enhance these provincial treasures to ensure that they will be enjoyed now and for generations to follow.

Explore Alberta Parks provides an overview of parks and recreation areas within Alberta. In 2012, the 80^th Anniversary of the provincial park system will be the overall theme. Another new feature promoted in the 2012 issue is the expansion of the online reservation service to include group camping.

As of 2011, province-wide programs like volunteers and our many inclusion programs will be featured. Resource management messages such as the mountain pine beetles, invasive plant species and forest fire fire control will also continue in 2012.

Campfire tips, safety messages about wildlife encounters and the roles of our parks staff and volunteers will all be part of the 2012 guide. As well, information about environmental education, Dark Sky Preserves, and our main event — Canada’s Parks Day.

Specific parks from across the province will be featured. For each park highlighted, readers will see at least one map, details about the park, a large compelling image and information on how to learn more.

Very few visitors parachute into the provincial parks!

Most travellers drive into Alberta’s outdoor playgrounds.

2012 Distribution:

• Calgary & Area ~40,000
• Edmonton & Red Deer ~40,000
• Kananaskis Region ~15,000
• Canmore, Banff & Lake Louise ~10,000
• Hinton, Grande Cache, Grande Prairie ~10,000
• Medicine Hat, Lethbridge, Walsh ~10,000
• Alberta – other ~10,000
• Alberta Motor Association ~5,000
• British Columbia ~7,500
• Saskatchewan, Manitoba & beyond ~2,500

We will continue to use the services of:

• The Visitor Information Centres (VICs), businesses and campgrounds located within Kananaskis Region
• The Travel Alberta Visitor Information Centres and the community VICs across the province
• Tourism Calgary, Tourism Red Deer, Edmonton Tourism, Chinook Country, AMA, and GoBrochures.com
• The magazine racking system system developed by CMI Publishing for Experience The Mountain Parks. It is maintained by our very own conscientious staff who visits our racks regularly throughout the year to ensure maximum market penetration.

Other advertising opportunities:
– Experience The Mountain Parks

– Explore Kananaskis Country the only official fold-out map,
– Jasper fold-out map

Or, fill in this enquiry form and one of our team members will be in touch shortly!