The Alberta Wilderness Association “Marketing” Strategy

Posted on: May 28th, 2010

“The death of a female grizzly bear that was struck by a train near the Banff townsite is once again raising concerns about how safe the iconic species is from human activity in the national park.” (Calgary Herald)

The Alberta Wilderness Association has an interesting take on how to draw attention to this specific topic. The AWA launched a campaign of satirical ads, along with a new website called “No More Grizzlies” trying to attract strong attention from the public. They even developed an online game rewarding players for killing bears!!

Here’s their website foreword.


Pretty strong message, isn’t it?

Now let’s take a look at some of the posters the AWA is using:


We would like to get you opinion on this. Is it effective? Do you think it’s a good idea? Is it the best way to draw attention? What’s your take on this? This campaign is definitely controversial, but is it going too far? Do you think shocking is the way to go?

In the past they used some other techniques, considered softer, certainly not as controversial. Below are some posters they produced. We found them on their website called “Save the Grizzly


 Again, we’d like to get your opinion and your comments on this.

Incidentally, a cougar nicknamed Doug died of natural causes a few weeks back, after living happy days for a decade or so in the Bow Valley. This is a great example showing that wildlife -in this case carnivore-  and humans can co-exist in close proximity when conditions are optimal.
On a broader scale, though, the question remains whether we can live in harmony with the wildlife while keeping it wild?

In our opinion, some answers are achieved through local initiatives, such as the Bow Valley Wildsmart approach.

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